Monday, December 4, 2017
Get Customers to Target Your Products with Adequate Softselling Ads
Now is the era where the control holder is an urban community that is largely a generation Y. Generation Y is a generation that has a quickly mobilization and dig all the information through social media or the internet. Information about all sorts of things ranging from unique items, funny and things that never before thought like looking for cheap boarding house for example.
Well then the higher knowledge of the community about a product. What are the things that drive people to buy a product? Check it out!
The desire of someone to buy a product must be the first is branding. How does one see the value of the product. If I use this brand, I must be slang or I am judged to following the latest fashion. That is a way of thinking a community especially generation Y. So today is no longer someone buy the product because of the product has a cheap prize but it's about the opinions related that product.
Where does people know what brand is in high demand or what brand is on the rise? The answer is quite simple: social media. Instagram now holds the big size of social media for gaining market. So Instagram is the most effective container in promoting products, making people want to own and bought many things they sell just because a good photos. Instagram becomes more attractive with all kinds of new features such as uploading multiple photos at a time that makes the buyer can easily see the details of a product.
Have you never thought of wanting to be someone you idolized or become someone that attracts you in your shoes? Now the generation of Y is very easy to be influenced. There was once a story from my friend, the owner of one of the online shop in surabaya who tried to make one of instagram influencer as the media endorsement. Then what happen? Hundreds of incoming chat comes to order the goods used by the influencer. The buyer clearly stated "I want something like that used by the selebgram" or "the item used by X is still on stock or not?" And other sentences that express interest in a product because it is promoted by instagram influencer. Well from the high interest of consumers because of the endorsement, my friend's turnover rose drastically until she felt overwhelmed.
Then how tis the most effective tips for choosing influencer for endorsement target?
The first thing you should be screening is to make sure that the influencer you choose has real and active followers or active subscribers. What is meant to be active is that they actually have real followers and subscribers, they give a comment and likes. You know, a lot of bots are created to raise followers and others. So make sure if your endorsement object is potential for your efforts.
The endorsement fee you choose should be the right potentially for your effort. Think of does the fee according your budget and how much it could gaining new customers. Cost incurred should be less than the money coming in. That way your endorsement ends up.
Follow the trend
As a businessperson follow the existing trend into trending topic. You could be access many information through online media and print. Make sure you always upgrade the existing trend even if you can create the trend so that your endorsement object can be a trending topic when using the goods you give.